Developing an Internet search engine Friendly Website
Article by Sebastian Aspland
If you’re creating a website built and you also want to rank near the top of the search engines then it’s crucial that you be sure you website is search engine friendly. This article give you the knowledge to go over this matter with your webmaster to ensure they do it correctly.
There are tons of items that must be completed to rank near the top of the major search engines but the number 1 place to start is when you build you website. You need to make sure that you are giving your website the ideal opportunity to get that high ranking. Stick to the below rules and you’re simply on course:
Frames
Let’s start having a simple one, remember to not allow your developer to make use of frames in your website. These are a legitimate subject put to rest but a majority of old-fashioned programmers may still use them. The main thing to take into account is the fact that frames can’t be properly listed in engines like google and may really be avoided by any means.
Add Text to Images, Flash and Videos
Although, Flash is becoming more available to search engines like google there are still difficulties with it. The simplest way to think about things is always that engines like google can only read text and they also will be unable to index your images, flash files or videos.
For this reason you will need to add what’s call an “alt” tag to your image files where one can put descriptive text concerning the file. This may permit the engines like google to learn what your files are about and index them appropriately.
Likewise, for sites with videos or Flash file, you should include additional text on that website describing what your video shows or exactly what the Flash file does.
Merely a quick word on complete Flash websites, these can work with search engines like google but it is smart to do an HTML copy of the site for the search engines like google. Or perhaps you run the risk of your website not being indexed whatsoever.
Use Search results Friendly URLs
Many systems that generate URLs create them generic numbers and symbols that provide no indication what are the page is about. This may cause serious problems, firstly since there is a chance the various search engines will not index it. The reason for this is they will call at your content as dynamic therefore changing many times to be worth indexing. It will likewise not indicate for the search results what your page is about.
The best way to handle this is create descriptive URLs that contain only text and forward slashes. This is actually significant as it allows the major search engines to understand exactly what your page is about before they can read it. In addition these URLs are better as they do not range from the extraneous characters that are so tell-tale on dynamic websites. These URLs are made to resemble normal website directories a lot more fact they are dynamic URLs.
Use Straight HTML Navigation Links in your Website
You will need to remember that even though they look good Javascript and Flash menus might cause you a lot of issues with search engines. The reason for this is many search engines like google cannot follow these links. So a search engine can get for you webpage be going no further so that they will be unable to index the other pages of the site.
The perfect menu could be text based and each text link would come with the keywords you are targeting around the destination page. Remember, almost every page in your site features a very real opportunity to gain a top ranking; all you need to do is make certain that the look, content and site structure is optimized.
Finally, if you’re whatsoever uncertain whether your menu is search results friendly then be sure to support it having a text menu inside the footer of the page utilizing the same keyword targeting principles noted above. Alternatively you can a website map for your site this will let you url to it out of your home page. Either of these will ensure search engines can navigate and index all of the pages on your own website.
Create Meaningful Title Tags
You will need to give all your pages relevant titles. These will probably be read by the engines like google and can enable them to to determine what the information on each page is about. So make sure to ensure keyword phrases appear to allow you to rank at the top for anyone phrases.
In the event you keep to the above steps you’ll have an internet search engine friendly website. Moreover it will be user friendly so that you win every way. You will stand a chance of ranking highly and your users can make use of site effectively.
If you want to know more about the way you can assist you then check out our website design and search engine optimisation pages. Alterantively please contact us.
