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May
4
Website Marketing – How are you marketing your website?
Website Marketing – How are you marketing your website?
Article by Les Ross
How are you planning to market your website? Do you have a website marketing strategy?
Website marketing is a “must do” part of running an online business. How good your website may appear to you is of little help to you or to others if no one every visits you site.
Although SEO is important to your website, it alone will not get you traffic. Therefore is becomes a must that you have a website marketing plan in place and implemented. The most efficient, cost effective and most productive website marketing strategy is article marketing.
While many online business struggle trying to find a way to reach their markets and to separate themselves from their competition, successful marketers learned long ago that writing and submitting articles is the way to success. Article marketing is considered “viral marketing”, which simple put means, that you do it once and
then reap the benefits of that one article over and over again.
How You Benefit With Article Marketing!
Articles can help establish their author as an expert in their niche. Gaining status as an expert in a niche and a well written article can result in people actually searching for more articles written by the author. Often, an author who has established himself as an expert will find his recommendations being acted upon by the reader.
Using an article to pre-sell a product is one of the easiest and best ways to directly profit from an article. An author can actually pre-sell an affiliate product and never build a website of his own. Having an article published can provide quality leads for a product, increase traffic to a website and much needed back links.
Using articles as your website marketing strategy must go beyond simply submitting the article to article directories. Posting comments on blogs and forums with a link to your article is part of article marketing. You can also submit articles to niche related newsletter publishers. Most publishers of newsletter are constantly searching for content for their newsletters.
If you have a well written article, it is possible for that article to be posted on thousands of websites, blog and forums in just a matter of months.
Many website owners feel they can not write articles but, if you write your own web content then you can write articles. It is completed acceptable to use your web content as an article; in fact, many webmasters first use their articles for web content before they submit them to the different article publishers.
Writing an outstanding article is important to the reader but to you, the author, it is not the article that provides the value but your author’s resource box. The article must grab the reader’s interest but your resources box must lead him to your desire action. It maybe to lead him to your website, blog, affiliates product or any other action you would have him perform. Your resource box is the second most important part of your article.
In my next article, I will talk more about developing an effective author’s resource box.
Using articles to market your website is just one promotional method. To learn more about building and marketing an online business please join us at http://www.getonlinebusiness.net. If you are new to Internet marketing, we provide many informational resources to help you and your online business grow and prosper. The information we provide comes from our own personal experiences.
My name is Les Ross. I have been involved in direct marketing most of my life, having worked in direct marketing thirty years for one of the world’s largest telecommunication corporations.
Success with any type of endeavor requires training and guidance. I hope this article can give you some needed training and guidance and help reduce the time and money spent trying to get your online business going.
May
4
Building “Search Engine Friendly” Web Pages
Building “Search Engine Friendly” Web Pages
Building your web pages search engine friendly is easy once you’ve learned how. Once you’ve done this, you’re rank in the search engines such as Google, Yahoo, MSN, etc. will improve. It is pointless to build a website that visitors will be unable to find.
You want your website to get indexed on the first page of the search engine sites. All of the major search engines use programs that are called crawlers (that’s where the term “spider” comes from). They search for your keywords, long-tail keywords and meta tags. Keywords and meta tags tell them what your website is about. The more relevant your site is to the terms people are searching for, the higher your ranking with the search engine. Meta tags are a one line sentence. They give an overview of the entire web page.
So what are keywords? Keywords are the words you’ll chose to indicate the content of your website.
Long tail keywords are a type of keyword phrase that has at least three, and sometimes as many as five words in the phrase. What is your website about? Your keywords will indicate that. For instance, what if the information and products you’re offering is about dogs. You will have the word “dogs” on your website. But that certainly won’t get you ranked high in the search engines. There are a lot of websites about dogs. So, you’ll want to get more specific. What about dogs? Are you breeding dogs? What kind? The more specific you can get, the better your keywords will be.
Long tail keywords are more descriptive than a single keyword. Using the “dog” example again, let’s say you are a dog breeder, and that you breed one type of dog, black labs. The long tail keyword would be something like this: “Black lab dog breeding service.” You noticed that I know nothing about dogs or dog breeding, didn’t you? But, you get my point.
Research is important when choosing your keywords and long-tail keywords. Here are a few that I got doing a search:
Labrador Retriever Puppies for sale, Labrador Retrievers for sale, local Labrador Retriever breeders, local Labrador Retriever breeders, gun dogs, hunting dogs, local dog breederse, (they’re misspelling, not mine).
You can do a whole search on common misspelled words and add them to your keyword arsenal.
Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. For the purposes of search engine friendliness, when people refer to meta tags, they are usually referring to the meta description tag and the meta keywords tag. Here’s an example that I got from a search:
Labrador Retriever puppies for sale from local Labrador Retriever breeders. Information about Labrador
Retrievers as adult dogs as well as local gun dog and hunting dog breeders listed. Hopefully that gives you some ideas. Choose your keywords, long tail keywords and meta tags carefully. They can make you or break you when the search engines “spider” you. This article is getting long, so we’ll talk about placement of your keywords next time.
For more information about website design, visit
www.frugalebizproducts.com and request the free e-book on planning and developing your website.
Marilyn Parmelee is a published author, pastor and internet marketer. She helps author’s, nonprofits, and small businesses develop a web presence.
Apr
30
So! What have you changed lately for optimization of web sites I make changes to what you look for and get?
Question by tedmen: So! What have you changed lately for optimization of web sites I make changes to what you look for and get?
Worse results. Icheck other sites constantly and find websites not half as indepth as mine and there optimization and page content do not mach mine as well. I have submitted a site map and individual optimized pages. Your competitors MSN and Google are usually much slower than you but crawl them much quicker lately. www.inspectmycastle.com is my main url.
Best answer:
Answer by dr0000g
You might get a better answer here…
http://help.yahoo.com/help/us/ysearch/indexing/index.html
Add your own answer in the comments!
Apr
30
Rank High on Google:Get in the top two pages and sell products or services
Rank High on Google:Get in the top two pages and sell products or services
You may have the greatest products or services, but unless your website is in the top two pages, you will not be found.
List Price: $ 0.99
Price: $ 0.99
Apr
30
How to Increase Local Search Engine Optimization (SEO)? – Using Google Places
videomarketingexpertseries.com – Video Marketing Expert, Cory Sanchez, speaks with Marketing SEO (Seach Engine Optimization) Expert and CEO of Primeview, Peter Liefer, about How to Increase Local SEO by using Google Places. These Video Marketing Experts give Tips on different tactics to maximize SEO for local businesses, or any company looking to increase local SEO value. To Learn more about How to increase SEO, Local SEO, and Video Marketing Tips, check out more Videos from our Video Marketing Experts at : videomarketingexpertseries.com Mojo Video Marketing – http Video Marketing Expert Series – www.videomarketingexpertseries.com SUBSCRIBE TO OUR VIDEOS! http CONNECT WITH US! www.facebook.com twitter.com www.mojovideomarketing.com http
Apr
30
Who is the the best SEO – Search Engine Optimisation – service provider in Ireland?
Question by : Who is the the best SEO – Search Engine Optimisation – service provider in Ireland?
I need my website to rank high in a search (google preferably) for 3 specific words and I want some honest referrals. Please only answer if you have had real success through a company.
Best answer:
Answer by Shokme S
I have used four seo providers over the last 8 years and the only one that produced real results for me was http://www.sem.ie/seo . They only charged us on search position success for specific agreed keywords. They also deal with other types of internet marketing
Add your own answer in the comments!
Apr
30
How do I get more customers to my website? Budget Marketing Ideas?
Question by Claire S: How do I get more customers to my website? Budget Marketing Ideas?
I would like to make my website more prominent on website searches, also my business is in the early stages and needs some much needed marketing! I am on a budget so any ideas are gladly received!
Best answer:
Answer by imisidro
You can use pay per click advertising in the search engines to reach audiences looking for your products. You can use Google Adwords http://www.google.com/adwords or Yahoo http://searchmarketing.yahoo.com
Here some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:
1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.
2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!
Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html
3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.
If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm
4. Send out press releases. While outfits charge as much as $ 650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.
http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/
5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.
Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481
6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article ” How To Sell More on the Web: 30 Tips To Increase Conversion Rates For An Ecommerce Site ” http://www.powerhomebiz.com/092006/ecommerce.htm for tips on how to improve your conversion rates.
7. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:
Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/…
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/
Kijiji http://www.kijiji.com/
Local.com http://www.local.com/
Know better? Leave your own answer in the comments!
Apr
30
Does anyone know of North GA web designer that builds professional search engine friendly websites?
Question by : Does anyone know of North GA web designer that builds professional search engine friendly websites?
My maximum spend is $ 1500 if that is possible. The site needs to have elements of SEO so that I can be found locally.
Best answer:
Answer by linkmoneydotorg
You could search Craigslist in your local area for a web design and SEO service company. If it is important to you to actually have them local that would help you narrow it down. With that much of a budget you might want to consider doing it yourself with WordPress which is free and comes search engine friendly. All you would need is a hosting account for about a hundred bucks or less a year, and the built in themes that come with WordPress are good to go as is. If you wanted to change the header image to match your product or site theme you can get someone on fiverr to do it for five bucks. There are standard free, and some paid, plugins available for WordPress that will make it do anything at all that you could possibly want. Just purchase a domain name that has your keyword in it and you are ten steps ahead of most online marketers as far as SEO goes.
What do you think? Answer below!